Intent on becoming one of Asia’s first-class financial institutions, Fubon Financial Holdings has the most complete portfolio of financial products and services in the industry, provided through a strong lineup of subsidiaries that includes Fubon Life, Taipei Fubon Bank, Fubon Bank (Hong Kong), Fubon Bank (China), Fubon Insurance, Fubon Securities and Fubon Asset Management. These subsidiaries ensure that Fubon delivers consistently strong results and remains a market leader. As of the end of 2024, Fubon Financial Holdings had total assets of NT$12.07trillion, the second highest among financial holding companies, and its market capitalization was the highest in the sector. After-tax net profit totaled NT$150.82 billion in the end of 2024, with earnings per share (EPS) of NT$10.77, the highest in the sector for a 16th consecutive year.

Fubon Financial Holdings has moved aggressively to expand its presence in Greater China and East Asia. In 2008, it acquired a stake in Xiamen Bank through Fubon Bank (Hong Kong) to become the first Taiwanese financial institution to own shares in a Chinese bank. That was followed by the establishment of Fubon Property & Casualty Insurance in 2010 and joint venture Founder Fubon Fund Management in 2011. In 2014, Fubon Financial Holdings and Taipei Fubon Bank formally acquired an 80% stake in First Sino Bank, which was later renamed Fubon Bank (China) and become a wholly owned subsidiary of Fubon Financial Holdings in 2016. At the end of 2015, meanwhile, Fubon Life bought a 48% stake in Hyundai Life Insurance, and then gained a controlling interest in the South Korean insurer in September 2018 and renamed it Fubon Hyundai Life. That stake was increased to 77% in June 2021 after Fubon Life completed a rights offering.