Pou Chen Corporation (“Pou Chen”) was established in September 1969. Initially, the company focused on the production and export of plastic shoes, later specializing in the R&D and manufacturing of athletic and casual footwear. In recent years, Pou Chen has actively expanded into the sporting goods retail business. Today, Pou Chen has transformed into a holding company structure, managing its two core businesses—“Footwear Manufacturing” and “Retail”—through its invested subsidiaries.