Founded in 2013 by Jeff, co-founder of Taiwan’s largest fundamental investment platform “FinDog,” Hongce initially focused on listed companies, gaining extensive secondary market experience. Since 2018, it has conducted angel investments in companies such as XinCe Technology (IPO exit), Yian (IoT SaaS), Worca (HR SaaS), and FinReport Cloud (Finance SaaS). In 2023, Hongce formally entered early-stage venture capital, focusing on B2B SaaS, logistics, ESG, and social platforms. Beyond funding, the firm provides startup experience exchange, financial consulting, podcast promotion, and IPO connections.